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The 8th Ethical Corporation Logo Responsible Business Awards 2017 Ceremony: 16th October, 2017 • Entry Deadline: 29th June, 2017

Last Years Success Stories


Arizona Chemical - Success Story

Sustainable Innovation Category Arizona Chemical

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This year the judges were looking for the company that most clearly demonstrates how they have incorporated sustainability into commercial objectives, or applied it to address a business challenge. The winner will have shown how they have created a definitive new product or service from a sustainability perspective and will be able to show how it has been incorporated into mainstream business thinking across the company.

The judges felt there is a need for more leading edge innovations to be entered to show the potential of sustainable innovation for business and for society.

Winner:

Arizona Chemical "presented new ways of innovating asphalt in a holistic sustainable manner with clear impact savings. Great transformational potential."

Highly commended:

Türk Telekom "address an important social issue that is often not spoken about. Visual impairment and shopping malls shows an innovative approach to tackling inclusion for communications. Judges look forward to seeing this initiative implemented beyond shopping malls to mainstream with the help of local partners."

The judges would also like to highlight Interface for its "recycling laminated glass, Interface is leading new innovation for their sector in a fully circular and sustainable approach turning waste to value."

Interface - Success Story

Best Company Category Interface

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This year the judges were looking for publically-listed or privately-held company which has best demonstrated their commitment to embedding sustainable business throughout their operations. Judges were looking for a comprehensive approach, targets set across the board, and a clear demonstration of top level leadership from the board or owners of the business.

The judges felt this was a strong category with solid submissions. It was a really difficult choice that stimulated a lot of discussion.

Winner:

Interface "a continued founder and leader in sustainability which has not dropped the bar but instead continued pushing it higher and forward. Congratulations!"

Highly commended:

DSM "a real leader in sustainability with a well rounded approach to partnerships, initiatives and outreach to meet their commitments. A company to be highly commended for their program and to be followed for the future"

Accor Hotels "AccorHotels is acting for Positive Hospitality by putting sustainability at the forefront of its customer experience. The Planet 21 program is comprehensive, tangible and provides clear commitments for both its employees and customers and shows clear leadership for the sector. Accor should also be applauded for setting a CSR Bonus system as part of its variable compensation

Neighbourly - Success Story

Best Social Enterprise Neighbourly

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The judges were looking for a company whose mission is to address any existing social or environmental challenges. The judges were looking for clear measurable gains and tangible impacts from the enterprise's efforts. Entries were considered over a two-five-year timescale, but activity during 2015-16 must also be demonstrated. The enterprise should demonstrate profitability or commercial success alongside its mission efforts. Entries were welcome from for-profit or non-profit organisations operating in any legal form.

The judges felt there were some very strong entries and exciting new business models from materials, to investment, to partnerships. This is a growing and exciting category.

Winner:

Neighbourly's business method is to improve society with meaningful impact working with the world's biggest brands. Congratulations. This is an initiative that stands on its own two feet. We are excited to see their journey and look forward to their next steps.

Highly commended:

"Alquity is social enterprise with strong social impact at the heart of its business operations in an area that is in need of more of this type of leadership."

Judges would like to highlight the Akshaya Foundation "Even though this initiative did not fit the category's criteria 100%, they would like to highly the incredibly impressive numbers and huge impact.

Ernst & Young (EY) - Success Story

Best Sustainability Report E&Y

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This year the judges chose a company whose mission is to address any existing social or environmental challenges. The judges were looking for clear measurable gains and tangible impacts from the enterprise's efforts. Entries were considered over a two-five-year timescale, but activity during 2015-16 must also be demonstrated. The enterprise should demonstrate profitability or commercial success alongside its mission efforts. Entriesare welcome from for-profit or non-profit organisations operating in any legal form.

The Judges found that the level of reporting was extremely high and increasing over time. How we speak and measure sustainability is converging moving beyond glossy pictures to clear data driven approach tied directly to business. More clarity on audience targets could be improved.

Winner:

E&Y "a holistic approach to sustainability reporting including stakeholders, materiality that went beyond framework compliance expressing key challenges as well as opportunities in a transparent manner. E&Y drew links to their business in a comprehensive and comprehensible way showing impact. Well done on a very tough category where submissions were very tight"

Highly commended:

"Novartis presented a comprehensive and data driven report with clear materiality analysis. "

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Vancity - Success Story

Best Integrated Report Vancity

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The judges thought the winner of this category should demonstrate integrated thinking throughout its report. The report should clearly show and explain the value the company as a whole creates and how it achieves this. The entry should also display how various parts of business/ departments have contributed towards value creation. There should be a clear explanation of how stakeholder engagement activities have contributed towards developing the company's materiality matrix. Only the reports published in the period of 2014-2016 were considered.

The judges felt there were some strong submissions that highly impressed them.

Winner:

Vancity "Vancity's report is clear, comprehensive, value and data driven. A strong model for integrated reporting"

Highly commended:

Swedfund "A VERY close runner-up with an equally clear, comprehensive, value and data driven report."

DSM - Success Story

Best Communication DSM

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The judges were looking for an organisation that has been most successful in making their company's story meaningful and relatable to its stakeholders. Innovative ways of engaging stakeholders in the organisation's sustainability work is one of the main things judges were looking for. Other important criteria for judges include; honesty, simplicity and the ability to build trust. The category analyses activities during 2015-2016.

The judges thought that this was very close category with extraordinarily inspiring entries.

Winner:

DSM "Good campaign video to bring more awareness to potential of science for solving many development and sustainability issues. Inspiring, human stories about the social and scientific cost of pursuing these challenges told by the scientists themselves. Allows for strong and compelling engagement with stakeholders outside the traditional close-knit group."

Highly commended:

PepsiCo: "A strong campaign demonstrating PepsiCo's high commitment to sustainability with tangible change in the business. Impressive partners and outreach with a clear goal to engage visibly and widely. Excellent benchmark for global communications."

Simplot - Success Story

Best Engagement Campaign Simplot

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This year the judges were looking for an organisation best demonstrating how it has engaged its target group in one or more markets with a positive social/environmental message or campaign. The judges were looking to reward the organisation that demonstrates how it has chosen a particular issue and campaigned to promote pro- social/greener behaviour via traditional/new media channels. Judges were looking to reward the winning organisation both for creativity, the importance of the issue(s) chosen and the effectiveness of the campaign through the measurements available. Entries were welcome from any types of organisation, including commercial, non for profit organisations and public bodies.

The judges thought this was an exciting category with some great examples across various businesses showing how sustainable communications is evolving to create change.

Winner:

Simplot "a bold, innovative and humorous way to bring attention to a silent topic that is having tangible impact."

Highly commended:

Starhub: "Clear results for the population, strong employee engagement and a very scalable project. Well done."

Deutsche Telekom - Success Story

Best Supplier Engagement Deutsche Telekom AG

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This year the judges wanted the organisation or initiative who wins this award to demonstrate how they were clearly managing a more socially and environmentally responsible supply chain, and how this represents an improvement from their recent past. The award will go to the organisation or initiative that shows clear engagement - both bottom up and top down - with suppliers, and is helping suppliers deliver on sustainability goals proactively against firm and clear targets.

The Judges recognise that supply chain is a major challenge today for all players and bringing tangible change is difficult. There were good submissions but a more impact data driven approach would be important for the future.

Winner:

Deutsche Telekom AG "has presented a very impressive results driven approach to transforming supply chains through positive engagement. Their program is effective with systemic impact beyond purely the business environment."

Highly commended:

"HP has a young scheme based on score card assessments to change their supply chain. The judges look forward to more tangible results on a global basis"

"Abbott has a great project in a challenging part of the world engaging women. Judges would love to see this scaled up in the future based on this best practice in line with the size of the company."

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B&Q Plc - Success Story

Best Business To Business Partnership B&Q Plc

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The judges were looking for the best sustainability/corporate responsibility partnership between two companies.

The companies could be competitors, business partners or in different industries/ sectors. The winner will have shown clear commitment to a long-term, mutually-beneficial collaboration that can demonstrate real commercial benefits and social/ environmental/governance gains.

The judges felt there were few submissions but one clear stand out winner. Judges feel this is an opportunity to improve business to business partnerships in a challenging category.

Winner:

B&Q Plc and Scott Pallets "B&Q has made a sustainable business out of green pilots creating right partners leading to impact. A sound business model that is readily scalable and that uses the power of partnerships to success." The winner was a clear stand out.

GlaxoSmithKline - Success Story

Best Business NGO Partnership GlaxoSmithKline

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This year, the judges were looking for the best sustainability/corporate responsibility partnership between a company and other entities (i.e. NGOs, governmental bodies, charities or others). The winner will have shown clear commitment to a long-term, mutually beneficial partnership that can demonstrate real social/environmental/ governance gains.

Winner:

GSK Plc and Save the Children UK "material to the business, multifaceted partnership touching all aspects of the business all the way to deployment with real and tangible results. We look forward to this being scaled up further"

Highly commended:

Keurig: "Very exciting highly integrated operations. They were a close runner and we look forward to seeing how this further develops to change mindset and behaviours with various governments and stakeholders".

Yes Bank - Success Story

Most Effective Domestic Community Investment Yes Bank

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The judges are looking for a company clearly demonstrating how investment has benefitted local communities in a long-term and sustainable way. The judges were looking to reward the company showing how community investment strategy has resulted in ‘win-win' outcomes for both parties in the last two-five years. Monetary level of investment isn't the key criterion, as this award is more about the impact made as opposed to amount invested. Activity during 2015-16 must also be demonstrated.

Entries will be considered from investments in "home" markets, i.e. from the country where the entering company's head office is located.

Winner:

Yes Bank "A stand out entry with very clear targets, very clear program on water and ambition demonstrating major investment and solid impact on a number of local communities across India."

Highly commended:

"Jeronimo Martins is tackling 2 major issues: food waste and food poverty. They have leveraged major food stores and consumers across Portugal with tangible impact. They have made the transformation of ugly vegetables to food a success by helping feed Portuguese in a difficult economic period while reducing needless food waste. Innovative, scalable and inspiring."

Timberland - Success Story

Most Effective International Community Investment Timberland

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The judges felt this was a strong category. Judges chose companies demonstrating a rounded approach to sustainability although there were quite a few compelling submissions. Well done to all who participated!.

Our judges were seeking a winner that demonstrates genuine commitment to vulnerable communities, and who has responded to them meaningfully. Monetary level of investment isn't the key criterion, as this award is more about the impact made as opposed to amount invested. The challenges of measurement were taken into consideration but the winning entry will have demonstrated measurements of effectiveness and the positive results of their community investment work.

Winner:

Timberland "well rounded approach to sustainability from local to global with a focus on farm building in Haiti. Really, really solid submission tackling carbon, to water, to sustainable agriculture and alleviating farmer poverty. An amazing business model"

Highly commended:

Sealed Air: "fully replicable soap initiative which demonstrates aspects of shared value, enterprise of local communities and circular economy. A low hanging fruit initiative turned into sustainable innovation. Value and impact however are areas judging would like to see more data."

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Hanes - Success Story

Best Employee Engagement Hanes

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The judges believe that employee engagement is vitally important in embedding sustainability/CSR into a business. This award will go the company that has best showed how they successfully communicate their policies on sustainability with colleagues. More importantly, the winning company will demonstrate how they engage with and listen to employees, and take that feedback into consideration when refining their sustainability plans, business opportunities and targets.

The judges felt that there were some interesting submissions, judges were looking for more innovation in companies' approach to making employees front and centre to sustainability and the links between their specific program and the wider whole. Many lacked sufficient employee related data.

Winner:

Hanes "demonstrated how to leverage employees through partnerships for community service."

Highly commended:

Lloyds provided a number of submissions that the judges felt were excellent examples of employee engagement. We would therefore like to highlight Lloyds for their "Digital Champions" program.

Jet Blue - Success Story

Sustainability Leader Of The Year JetBlue

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The judges found this to be a difficult entry to judge, particularly on how to distinguish individual leadership from company performance. All submissions were great leaders and it was a very difficult category to judge.

Winner:

Sophia Mendelsohn, jetBlue "through her personal leadership, Sophia has pioneered key projects such as the JFK farm and creating key eco-systems in the Caribbean. Judges recognise her genuine and much needed ambition and tenacity for sustainability in a challenging industry."

Highly commended:

Sandy Macdonald, Standard Life: Sandy has championed a very important social issue for Scotland. He has demonstrated strong focus on inclusive employee and a personal commitment to improving the livelihoods of employees and customers through inclusion. He embodies strong and clear leadership through his sustainability expertise.

Denise Hills, Itaú Unibanco S/A: "Denise has been a tremendous and long standing champion for sustainability in the financial sector and for her region promoting new business approaches with significant achievements. Judges sincerely hope her work will be scaled more widely across the financial sector and others."

Interface - Success Story

CEO Of The Year Daniel T. Hendrix, Chief Executive Officer, Interface

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Daniel T. Hendrix, Chief Executive Officer, Interface

Dan Hendrix has served as CEO of Interface, Inc.,a $1 billion, global manufacturer of modular commercial and residential carpet, since 2001. Under his leadership, Interface has created a robust, globally relevant market for modular carpet, a business that once was considered a niche floor covering. The company leads its category with a 35 percent share of the market globally, with sales in more than 110 countries and manufacturing on four continents. Interface is a recognized leader in sustainability, pursuing both purpose and profitability as mutually inclusive business since 1994. Dan's mission is to ensure that each of the Interface business regions is a high- performing asset, a great place to work and a good environmental steward focused on the company's Mission Zero goal to eliminate its negative environmental footprint by the year 2020, and a bold new mission that looks beyond 2020 at what the company can do to reverse climate change. Dan was appointed Chairman of the company's Board of Directors in October 2011, succeeding Interface Founder and Chairman Ray C. Anderson.

"Daniel has been a clear leader in managing sustainability, putting environmental stewardship at the forefront of sustainable business."

Cambridge Institute for Sustainability Leadership (CISL) - Success Story

Lifetime Achievement Dame Polly Courtice D.B.E., L.V.O., Director, CISL

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Daniel T. Hendrix, Chief Executive Officer, Interface

Polly is Director of the University of Cambridge Institute for Sustainability Leadership (CISL). She is also Founder Director of The Prince of Wales's Business & Sustainability Programme, and Academic Director of the University's Master of Studies in Sustainability Leadership. She is a Director of Judge Business School Executive Education Limited, and a member of the University's Environmental Sustainability Strategy Committee and the Board of Executive and Professional Education. She is a Director of Jupiter Green Investment Trust and a Non-Executive Director of Anglian Water Services Ltd, and is on the environmental/sustainability advisory boards for AstraZeneca, Freshfields Bruckhaus Deringer LLP, Lloyds Banking Group and Nespresso. In 2008 Polly was made a Lieutenant of the Victorian Order (LVO) announced in the Queen's Birthday Honours list, and in 2015 she was the recipient of the Stanford Bright Award.

"Dame Polly Courtice has truly been a major facilitator of change in driving sustainability leadership."

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Like to know more?

If you've a question left unanswered, or would like to know more information, get in touch with me using the below contact details;

Liam Dowd

Liam Dowd

Managing Director
Ethical Corporation

Phone: +44 (0) 207 375 7238

Email: liam.dowd@ethicalcorp.com