Agenda
Day One Day Two
| Day One - 8th May 2012 |
| From 7:30 Registration |
| 9:00-9:15 Introduction from the Chairman and Ethical Corporation Founder |
| KEYNOTE SESSIONS |
9:15-10:00 Corporate Sustainability – Collaborate and Compete
In this session, Paul Walsh shares his perspective on sustainability for business – how this can give businesses a competitive edge, how collaboration in sustainability can work for all partners whilst ensuring world class standards and performance:
- What successful collaboration really means and how this can deliver against both corporate and sustainability goals?
- How can collaborative partnerships create a competitive edge?
- What is the role of business in delivering against the sustainability agenda?
Diageo, Paul Walsh, Group CEO |
10:00-10:45 How to deliver behaviour change – B2B and B2C
Behaviour change is one of the buzz words on today’s corporate sustainability agenda. But what does it mean in everyday life?
- Peter Rothwell will tell you what it means in his businesses, with partners – and importantly, with employees and consumers
- How can big companies deliver on sustainability through cultural change?
- Is it merely a pipedream? Or a business reality?
Kuoni Travel, Peter Rothwell, Group CEO |
| 10:45-11:15 Coffee |
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11:15-12:00 How to build a resilient supply chain
Supply chain concerns are top-of-mind for all companies in 2012. Today’s diversified supply chain is a useful risk management tool, but measuring resilience risk is a new skill that companies need to manage and take forward, to engage suppliers in better business practices that deliver the goods. John Brock will share his view on:
- How to work with suppliers to help run a better business
- Where exactly the boundaries are
- The practical assistance large companies can – and should – offer.
Coca-Cola Enterprises, John Brock, Group CEO |
12:00-12:45 Reputation- Discover the key steps to value preservation
Reputation is one of the most valuable “capitals” of any company. It is essential for consumer trust, social legitimisation and shareholder loyalty- fundamental factors for a business’ sustainability. So how can you proactively manage and accumulate reputation? In this session Tom Vesey will share his view on
- The importance of external stakeholder perspectives in setting management strategies and innovation
- Why reputation is integral to risk management and the license to operate
- What proactive management of reputation looks like in practice
Risk 2 Reputation, Tom Vesey, CEO |
| 12:45-2.15 Lunch |
| 2:15-3:35 BREAKOUT SESSION ONE |
| Competition |
Collaboration |
Cultural Change |
Sustainability pays- One to present to the board
In less enlightened board rooms and budget meetings, sustainability and CSR are at risk of being pushed aside as a “non- core business essential”. But latest research from a Harvard and London Business School joint study shows that highly sustainable companies actually perform a lot better financially, and see a significant increase in their shareholder value.
Hear the details first hand and real life testimonies of the value of sustainability in practice:
- Hard hitting facts on why sustainability pays: go back to your board armed with authoritative, cutting-edge arguments
- Hear how Henkel derived financial benefits from their sustainability strategy
- Be heard: catch the board’s attention with the right language
London Business School, Ioannis Ioannou, Assistant Professor
Henkel, Uwe Bergmann, Head of Sustainability
Interfaceflor, Ramon Arratia, European Sustainability Director |
CASE STUDY: How Coca-Cola Enterprises collaborate with supply chain partners
Forward thinking companies now include both their core business operations and their own supply chains within their sustainability commitments. In this thought-provoking session you’ll hear how Coca-Cola Enterprises rises to this challenge. Producing 11 billion bottles and cans per year, CCE is the Europe’s leading marketer, distributor and producer of non-alcoholic beverages. Joined by their supply partners, CCE will shine a light on the collaborative actions they take to ensure a responsible and sustainable supply chain:
- Effective company/supplier strategies to reduce the overall impact of your products and supply chain
- How far down the supply chain does a responsible company need to go to protect reputation and minimise risk? Get the facts
- Practical tips to pinpoint opportunities to innovate and collaborate with supply partners – and deliver impressive results
Coca-Cola Enterprises – David Cowell, VP Procurement
Krones (production equipment supplier) – Kristina Ebenbeck, CSR Officer
APPE (PET supplier) – Kinza Sutton, Marketing Manager |
Persuading and changing behaviour in senior management positions
The role of the board in driving sustainability is much discussed. A lot has been learned in recent years. But with senior managers often staying only a few years, changing the mindset of the board on sustainability, and keeping it that way, is a continuous challenge for any head of sustainability. This session will cover how to persuade, engage and change the behaviours of:
- Your CEO: Hear tips on how to get your CEO on board, and keep him there. Management lessons from experienced CR heads
- Your Executive Directors: Find out how leading managers get them on side, and how to tailor your approach to win their approval and support
- Your Chairman: Learn how effective CR heads turn their chairman into a sustainability champion, and the pitfalls to avoid
- You Non-Executives: Often they need training and education on sustainability to keep them up to speed. Hear how to achieve this
Alliance-Boots, Richard Ellis,Head of CSR
JC Decaux, Mark Cooper, UK group Operations Director
GoodBrand, Gillian Woodward Harris, Consultant
Endaba, Patrick Egan, Managing Director |
| 3:35- 4:05 Coffee |
| 4:05-5:20 BREAKOUT SESSION TWO |
| Competition |
Collaboration |
Cultural Change |
How to prioritise and measure social and environmental impact
There is a generally agreed consensus across business as to what environmental impacts need to be measured and managed - be it carbon, water or waste management.
Identifying social impacts and developing priorities is more complex and there are less common standards. In this session find out about:
- The key criteria that should be used to judge the full impact of a company’s core products and services
- How to set specific impact goals and track progress
- Measuring social impact, is it worth it?
- Acciona's Social Impact evaluation methodology, some results
Acciona, Juan Ramón Silva Ferrada, Director General of Sustainability
Aviva, David Schofield, Group Head of Corporate Responsibility
Two Tomorrows Group, Mark Line, Executive Chairman |
Business-led CR coalitions: Can they help you perform better?
With the World Business Council for Sustainable Development’s Vision 2050 and CSR Europe’s Enterprise 2020, it’s clear that business-led CR coalitions are here to further the state of responsible business. But how do they work in practice? What can you gain from collaboration with them?
- Hear how CSR Europe is pushing the boundaries of sustainability/CSR as a coalition - and what it means for you
- Learn best practice tips on collaboration from CSR Europe’s real life example
- Get up-to-date on the latest trends and what’s coming this year
- Where are the business-led coalitions going and what will their role be in the years to come?
CSR Europe, Stefan Crets,Executive Director
CSR Europe, Hans Daems, CSR Europe Board Director, Vice-Chair Communications
EABIS, Simon Pickard, Director General
IBLF, Clare Melford, CEO |
The next step in sustainability innovation: how to integrate product sustainability into R+D
The Research and Development team are absolutely essential in driving sustainability through a business. Innovating sustainable products and services can help transform your business into a responsible enterprise and open up new avenues of profitable opportunities.
The speakers will address the key issues in sustainability R&D including:
- How to identify your biggest impacts
- Promoting innovation in the supply chain
- Re-thinking the design of your products to cut impacts of the whole production cycle
- Going beyond internal thinking: how to measure impacts of products and services’ complete lifecycle
Procter & Gamble, Peter White,Global Sustainability Director
Deckers, Mark Heintz, Corporate Responsibility & Sustainability Director
SC Johnson, Cindy Drucker,Director – Global Sustainability
Lockheed Martin, Maribeth Mallory, Director of Energy, Environment, Safety & Health |
| 5:20-6:20 BREAKOUT SESSION THREE |
| Competition |
Collaboration |
Cultural Change |
The importance of trust and how to build it
In times of exuberant executive remuneration, record unemployment and tumbling shareholder value, retaining and restoring trust is vital. The 2011 Edelman Trust Barometer survey shows trust obviously boosts the business in every way, and can be quantified. In this session learn from Centrica and L’Oréal on how to utilise CSR activities to shape stakeholder opinion, enhance how you are perceived and regain trust for a competitive edge.
Find out:
- How to put trust on the boardroom agenda, and what to say to senior executives when it’s there
- The steps to take in building it – and sustaining it in difficult times
- How to move beyond measurement and build trust enhancement into long term business planning
- How to measure trust and gain more of it
Edelman, Robert Phillips, President & CEO EMEA
Centrica, Charlotte Grezo
Group Director, Corporate Responsibility Strategy
Visa Europe, Fiona Wilkinson,Senior Vice-President - Corporate Communications
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NGOs campaigning trends and Engagement lessons
According to January 2012 research by GlobeScan, 74% of sustainability experts surveyed believe that environmental/social activism will increase significantly in the coming years
- This session is a not-to-be-missed opportunity to better understand the latest campaign trends:
- Hear analysis of the latest campaign trends around big business
- Understand how NGOs pick an issue to focus on - What’s next?
- Tips on stakeholder communication: Do’s and don’ts of how companies have responded well, and badly, to campaigns
Action Aid, Richard Miller, Executive Director of ActionAid-UK
Greenpeace, David Ritter, Head of Biodiversity Campaigns |
Using social media to improve stakeholder engagement
Social media is an increasingly vital part of all corporate communications. 72% of businesses say they use it to talk about their CSR activities – and of these, 60% report that social media has a beneficial effect on consumer engagement.
Timberland have created an industry-leading CSR portal that embeds social media throughout the website. They’re also active on Twitter and present themselves as an experienced communicator with a wide variety of stakeholders through social media profiles.
In this session, you’ll learn how to use social media:
- To communicate and form relationships with the communities you operate in
- As an internal platform to discuss CR issues among employees
- How social fits alongside - and complements - more traditional approaches to engagement
Timberland, Anabel Drese, CSR Head, Europe |
| 6:20-8:00 Networking drinks |
Day One Day Two Top
| Day Two - 9th May 2012 |
| 8am Registration |
| 9:15-10:30 BREAKOUT SESSION ONE |
| Competition |
Collaboration |
Cultural Change |
Understanding Investor Expectations on sustainability
SRI has experienced a growth explosion over the last decade. The focus on ESG investment selection criteria is becoming increasingly mainstream as the evidence piles up on the relationship between effective management of these factors and long term financial value.
In this session take the opportunity to learn:
- What issues investors currently prioritise and what measures of corporate performance they use
- How to communicate most efficiently with existing SRI investors and present your company as a credible and attractive proposition for this growing global investor base
- How far SRI investors are breaking out of their niche and influencing their ‘mainstream’ colleagues and core investment and asset allocation decisions
- 8 of out of the 10 largest pension funds in the world are now signed up to the UN Principles for Responsible Investment. Learn what this may mean in terms of changing expectations
Crédit Agricole - Stéphane Voisin,Head of Sustainable and Responsible Investment
www.SRI-CONNECT.com,
Mike Tyrell |
Sustainability leaders: An interview with Kingfisher & Desso’s Chief Executive Officers
The Kingfisher Group operates over 900 home improvement stores in eight countries across Europe and Asia, and works with 8,000 suppliers all over the world.
It is a FTSE 100 company, with household brands that include B&Q, Castorama, Brico Dépôt, Screwfix and Koctas.
Desso is a leading high quality European carpet manufacturer with clients including HSBC, Porsche, Procter & Gamble.
They are committed to the Cradle to Cradle approach- developing products and processes that will contribute towards a better environment.
These leaders in business know that sustainability is absolutely essential for business. In this interview, you’ll discover how they are embedding sustainability to create long-term value and success.
Kingfisher, Ian Cheshire, Group CEO
Desso Group, Stef Kranendijk, CEO |
Embedding CSR across the business - how it’s done!
The opportunities that CSR offers can only be truly leveraged when it is embedded throughout your company. By decentralising CSR activities, CR professionals are able to access a more diverse skillset internally to ensure a more successful approach to responsible business.
In this session, three multinational companies will demonstrate both how they have embedded CSR across multiple corporate departments - and the benefits they’ve experienced after doing so.
- Marks & Spencer will deliver insight and best practice you can use based on their experience embedding the world-leading ‘Plan A’ in their business. They will focus on how Plan A reached employees and the processes and results for the business
- Abbott will share best practices and lessons learned in implementing and operationalizing the company's global citizenship strategy in key markets around the world.
- Telefonica will cover their approach to embedding. The European telecoms company have recently begun to embed sustainability in merchandising tenders, and will discuss how this, and their broad-ranging commitment to incorporating CSR throughout their business works in practice
Marks & Spencer, Mike Barry,Head of Sustainable Business
Abbott, Tracey Noe, Senior Director, Global Citizenship & Policy
Telefonica, Belen Izquierdo, Senior Sustainability Manager |
| 10:30-11:00 Coffee |
| 11:00-12:30 BREAKOUT SESSION TWO |
| Competition |
Collaboration |
Cultural Change |
Collaboration.. with competitors!
The concept of major players and big influencers joining forces to collectively press for best practice is a logical and effective approach to driving industry change – and going further than a business ever could as a single entity. But can businesses simultaneously develop collaborative and competitive relationships?
Discover:
- How to form and sustain a successful B2B collaboration
- Various ways in which companies can come together and collaborate towards a common goal
- In practice: How collaborative and competitive relationship can work for your business
Gap, Jose Arguedas, Head of CSR Europe
IBLF& International Tourism Partnership, Stephen Farrant, DirectorCSR in Emerging Markets:Lessons from China
China is aiming to reduce its energy intensity by 16% under the current Five Year Plan and is taking its CSR responsibilities seriously. For both Chinese companies and foreign corporations operating in or dealing with China, understanding the role of CSR in relation to China will be a key factor for success.
- Understand the context of CSR in China
- Discover how to capitalise on sustainability
- Understand the role of sustainability in business relations with Chinese companies
ELCAMEDIA, Prof. Dr. Robin Porter, Senior Consultant, China;
Former Counsellor, Science & Innovation for Britain, Beijing |
Standards update: What do you absolutely definitely need to know?
With all the standards, regulations and updates being produced by various agencies and organisations, it can be difficult to keep up to date on what’s really critical for your business. So we’ve made it easy for you!
Gain understanding and clarification on the latest updates and developments in guidelines & standards including:
- OECD Guidelines
- Ruggie
- EU commission
- ISO 26,000
- GRI G4
Join us at this session to ensure your business is clear on what needs to be done to establish and maintain a solid sustainability record and reputation.
GRI/Dutch NCP OECD Guidelines, Herman Mulder, Chairman/Member
Arcelor Mittal, Charlotte Wolff,Group head of CSR
Enhesa, Thierry Dumortier, Managing Director
BSI Entropy, Bill Coupe, Product Manager |
INTERACTIVE SESSION: How to engage your people to increase your influence and deliver sustainability
One of the most fundamental requirements necessary for an organisation to move towards a more sustainable way of doing business is achieving employee buy-in. And as we've heard over the years, from dozens of CSR, sustainability and communications executives, this can be far from easy! From the resistant middle manager, to a board member who thinks sustainability is a waste of resources- learn how to improve dialogue with key colleagues and engage them on the relevance and importance of sustainability.
Delegates will be divided into groups and through peer knowledge exchange and brainstorming; conclusions to the following pressing issues will be generated and shared:
- The most effective methods to engage and incentivise reluctant commercial employees on the sustainability agenda
- How to train and educate employees on sustainability issues
- The biggest challenge: Middle Management. How to turn a sustainability hindrance into an asset
- Proven approaches to getting the board buy-in on the sustainability agenda
Salterbaxter |
| 12:30-1:45 Lunch |
| 1:45-3:00 BREAKOUT SESSION THREE |
| Competition |
Collaboration |
Cultural Change |
Starting out - how to make the most of the first two years
In CSR, the first two years are a critical period. Your board want to see results, and your stakeholders want to see real change from your company.
But CSR is a long-term concern. To see meaningful results can often take significantly longer than one - or even two - years.
So the CSR Director has a problem - how can he or she spot the ‘low-hanging fruit’ to make meaningful change on a short timescale?
In this session, Warburton’s and Kellogg’s will discuss the short-term opportunities for those just starting out on the CSR journey - so you can impress the board and engage your stakeholders, right from the start.
- Realistic goals: Get answers on what you should be able to achieve over 24 months
- The easy first wins that hit the bottom line and engaging employees- convincing your board to commit to continue on the path towards embedding sustainability across the company.
- Introduce the concept effectively: How to approach initial education and engagement of employees
Warbutons, Sarah Miskell,Corporate Responsibility Director
Context Europe, Julia King,Managing Director
Bacardi, Stuart lowthian, Global Technical Director |
Supply chain collaboration:
Best practice and fresh insights
Supplier engagement is one of the most important elements of a robust sustainability strategy. And as more and more companies start to take on responsibility for tier one – and even tier two –suppliers in their environmental and social impact assessments, it’s becoming essential for companies to collaborate and engage with key suppliers. In this session, TUI Travel and South Pole Carbon will share best practice and insights into the best ways to engage suppliers, change behaviour and reduce impacts.
- Learn more about TUI’s approach to improving suppliers’ sustainability performance: Challenges that needed to be overcome and the business benefits achieved
- Discover how Asda are using an online collaboration platform to reduce suppliers’ environmental impacts in their water, energy & waste usage
- A winning team. Get to know how South Pole Carbon supports the roses supplier of Coop Switzerland to benefit from carbon finance."
TUI Travel, Jane Ashton, Director of Group Sustainable Development
ASDA, Julian Walker-Palin, Head of Corporate Sustainability
South Pole Carbon, Thomas Camerata, Director Climate solutions |
Best-in-Class: Reporting & Data Management
Sustainability reporting is undergoing a transition: Firstly, traditional corporate responsibility reporting is being replaced by some companies with integrated reporting. To integrate or not to integrate- what should you do next?
Traditional ad hoc approaches to collecting, analyzing, verifying and reporting information are changing. Unstructured approaches such as email and spreadsheets and annual reporting “crunch” times are beginning to be replaced with new technologies, techniques and services.
This session will discuss:
- Integrated or combined: What’s the difference and why does it matter?
- GRI G4: Hear about the fit - or not - with integrated reporting
- How to create robust data collection and management systems which help support your goals
- Techniques to establish regional responsibilities for gathering transparent and accurate data
- Beyond data gathering: How to collect data that focuses on how a company advances its performance - rather than just output
IIRC, Paul Druckman, CEO
CA Technologies, Peter Gilbert, VP CA ecoSoftware Strategy
Capgemini, Peter Walsh, Head of BPO Sustainability |
| 3:00-4:20 BREAKOUT SESSION FOUR |
| Competition |
Collaboration |
Cultural Change |
Using sustainability to build brand reputation, and how to measure it
Do CSR activities really shape public opinion and make a difference to brand reputation and identity? Studies seem to indicate that they do. But working out how to make the links work in practice is not as easy as it sounds. Hear about
- How Fed Ex believes it can - and has - enhanced its reputation with sustainability strategy, and the measureable results from that
- How to find out a true picture of your corporate reputation across different stakeholder groups
- Key tips for putting what you find into action, and measuring the results
Fed Ex Express Europe, Andrew Self, Vice President Marketing and Communications - Europe
Jaguar Land Rover, Fran Leedham, Head of Environment & Sustainability
Climate Friendly, Freddy Sharpe, CEO |
Strategies in water management: Harnessing the power of partnerships
Water plays an essential role in most business operations. But with the risk of water scarcity, how can we take collaborative steps to sustainably manage this natural resource?
- How to work with stakeholders to generate successful strategies and solutions
- What can your business do to mitigate shortages and secure itself against them?
- Engaging communities: Why it’s a crucial element of every risk management strategy
Pepsi Co, Andrew Slight, Head of External Affairs
Levi's, Manuel Baigorri, Director Social and Environment
Sustainability |
Engaging consumers in behaviour change
In this session, we’ll investigate powerful tools to help your company become a catalyst for change. Discover how to engage consumers in sustainability – and stimulate behaviour change:
- Find out how Kimberly Clark is ensuring 25 per cent of its global sales will come from environmentally innovative products by 2015.
- Learn about Endesa’s projects that appeal to consumers and generate real change
- How Land Securities helps tenants and retail customers to understand their environmental
- Hear how Edelman's latest research shows that over 70% of global consumers are ready to both switch to "Purpose" driven brands, and to recommend their products to others
Kimberly Clark, Tom Berry, Head of Sustainability, Europe
Land Securities , Neil Pennell,Head of Sustainability and Engineering
Endesa, Angel Fraile, Sustainable Development Manager
Edelman, Jeremy Cohen, Managing Director |
| 4:20-5:00 Coffee |
Day One Day Two Top |
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With full speaker list, agenda and attendee info
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