Ethical Corp LiveDebate: Case Study 2

Vodafone "How mobile can enable a low carbon economy" - September 30th 2009

Hosted by Vodafone and Ethical Corporation this debate focused on the 30 wireless telecommunications opportunities identified in the Vodafone/Accenture report that have the potential to reduce carbon emissions by 113 Mt CO2e a year and cut associated energy costs by €43 billion across the EU-25 countries in 2020.
The LiveDebate platform provided for Vodafone to highlight its commitments and work in this area.

Experts world-wide took part in three debates on the same day, in Asia, Europe and the USA

A FREE download of "Carbon connections: Quantifying mobile’s role in tackling climate change" is available via the press release (a):

Results:

• Over 1,000 registrations were received for the LiveDebate.
• Over 228 senior professionals, NGOs and other stakeholders took part in the debate, over three time zones.
• Over 6,000 words of online debate from key stakeholders around the world was generated and edited for the post-debate report.

Examples of communications around the topic:

• (a) Online Press release at www.ethicalcorp.com Results: 4,041 visits
• (b) LiveDebate page (Moderated by Ethical Corp) Results: 228 registered participants
• (c) LiveDebate Summary report Results: 3,251 visits

If you wish to learn more about supporting a Live Debate section now contact:
Oliver Bamford on +44 (0) 20 7375 7518 oliver.bamford@ethicalcorp.com or
Aaron Jackson +44 (0) 20 7375 7244 aaron.jackson@ethicalcorp.com