AgendaNote: This is a provisional agenda. Finalised agenda coming soon.
Building corporate relations for long-term success: Establish shareholder value and enhance corporate reputation
Alcoa is the world’s leading producer of primary and fabricated aluminum, as well as the world’s largest miner of bauxite and refiner of alumina. The company has 59,000 employees in 31 countries, operating in businesses that serve the aerospace, automotive, packaging, building and construction, commercial transportation, consumer electronics and industrial markets. Hear how Alcoa uses innovative and comprehensive stakeholder engagement techniques to preserve its reputation in a challenging arena. Plus, why its environment, health and safety practices help it to win the trust of internal and external stakeholders.
In this session find out:
Alcoa, Nicholas Ashooh, Global Vice President, Corporate Affairs
GE Energy is one of the world’s leading suppliers of power generation and energy delivery technologies, supplying a quarter of the world’s energy. This $38 billion company (2010 revenues) employs more than 90,000 people worldwide, and operates in over 100 countries.
General Electric Energy Europe, Frank Farnel, Director Global Communications and Public Affairs
The thought process: analyse multiple reputational risks to prioritise and deliver an appropriate response
As the world’s largest consumer goods company and the owner of many of the world’s most iconic brands, Procter & Gamble is credited with the creation of what we know as brand management today. Serving around 4.4 billion of the world’s consumers, P&G ranks top 10 on the ‘world’s most respected companies’ and ‘Global most admired companies’ list (2011). The company has a long history of earning the respect of its peers, however even this doesn’t stop P&G from reputational risk challenges. Learn how the company filters through potential threats across the company and reacts accordingly to maintain its brand value. They will share with you:
P&G Paul Fox, Director, Corporate Communications
As the world’s largest research-based pharmaceutical company, Pfizer Inc. discovers, develops, and manufactures medicines, nutritional products, and consumer goods. Consistent with Pfizer’s responsibility as the world's leading biopharmaceutical company, Pfizer collaborates with health care providers, governments and local communities to support and expand access to reliable, affordable health care around the world.
Pfizer has received numerous awards in areas including business and financial operations, corporate governance, employee relations and workplace environment, and philanthropy. With over 110,000 employees worldwide and operations in more than 150 countries, Pfizer is committed to maintaining its reputation and upholding its corporate values across all of its operations. Hear how Doug Hawkins – Vice President, Public Affairs and Policy – manages risk to ensure Pfizer Nutrition maintains the company’s reputation and supports the Pfizer brand. He will share with you:
Pfizer Nutrition Doug Hawkins, Vice President, Public Affairs and Policy
Kaiser Permanente is recognized as one of America's leading health care providers and not-for-profit health plans, operating in nine states and the District of Columbia. The company is the largest integrated health care organization in the United States, with 167,000 employees, 8.9 million health plan members and 14,600 physicians, and revenues of nearly $48 billion. This health care leader will share with you:
Kaiser Permanente, John Nelson, Vice President, Issues and Brand Management
The rewards of ‘corporate listening’ for a leading consumer cooperative How REI engages with customers and employees to build and strengthen its reputation
American consumer cooperative, REI, employs over 10,000 people. Ranked 9th in FORTUNE’s 100 Best Companies to Work For, with 14 consecutive years of recognition as an employer of choice, REI has more than 4.4 million active members and customers, with an annual turnover of more than $1.6 billion. Discover how REI engages with its customers and employees to support the brand and uphold its reputation.
REI , Michael Collins, Vice President, Public Affairs
Changes at the top: How Dr Pepper Snapple Group preserved its reputation with stakeholders during a company ownership change
A Fortune 500 company, Dr Pepper Snapple Group is one of North America’s leading refreshment beverage companies. With a brand heritage spanning more than 200 years, DPSG markets more than 50 brands of beverages. DPSG became a stand-alone, publicly traded company on the New York Stock Exchange in 2008 and overcame the challenge of maintaining the DPSG brand reputation, which dates back three centuries. From the Dr Pepper Snapple Group, hear about the role its key communicators played during the organisational shift. And gain insight into how it’s possible to hone communication capabilities to positively impact the future of your brand’s reputation.
The DPSG session will cover:
Dr Pepper Snapple Group, Tina Barry, Executive Vice President, Corporate Affairs
Engage in social media as a PR tool and build your corporate brand
Southwest Airlines is a national air carrier operating 550 Boeing 737 aircraft among 72 U.S. cities. Southwest operates more than 3,400 flights a day coast-to-coast, making it the largest U.S. carrier based on domestic passengers carried. Southwest Airlines ranked fourth on Fortune's World's Most Admired Company list and is the highest ranking commercial airplane (2011). Hear how Southwest Airlines has grown to be an admired company across the world and where they are headed.
Learn from the best and build your corporate brand:
Southwest Airlines, Linda Rutherford, Vice President, Communication and Strategic Outreach
Global challenges: How to maintain local, national and international brand integrity at times of high reputational impact
A Global 500 company, Verizon is a worldwide leader in delivering innovation in communications, information and entertainment. The company employs 195,900 with annual revenues of $106.6 billion (2010). Verizon has been placed on the CRO magazine’s ‘100 Best Corporate Citizens’ (2011). Hear how this leading company maintains its international credibility through its strategic communication efforts.
Verizon Communications Inc, Torod Neptune, Corporate Vice President, Worldwide Communications
Caesars Entertainment Corporation, a 74 year old company, is the world’s largest casino entertainment company. This Fortune 300 Company employs 70,000 people at 52 properties in seven countries on four continents. The company emphasises that their brands and reputation are their most valuable assets. Hear how this multi-billion dollar company manages crisis and minimises risk impact when operating in the regulated market.
Caesars Entertainment, Jan Jones, Senior Vice President, Communications & Government Relations and Management Board
Having led communications at Hewlett-Packard, and having supporting CEOs at international business software giant SAP, Bill Wohl has driven reputation public relations through a number of high-profile crisis situations. Leading the PR team that supported SAP through the Oracle v. SAP trial, and overseeing leadership transitions at the board level, gain the perspective of this season crisis veteran (who spends his spare time as a volunteer firefighter and EMT).
Bill Wohl, recognized crisis communications expert
No right time for things to go wrong – the importance of identifying reputation risks well in advance
Founded in 1876, Eli Lilly and Company is the 10th largest pharmaceutical company in the world, employing around 38,066 people globally, and marketing products in 125 countries. Forbes ranked Eli Lilly among the ‘Most Generous U.S Companies’ and ‘Most Admired Global Companies’ in Med Ad News.
From Eli Lilly and Company learn about:
Eli Lilly & Company, Jeffrey Winton. Vice President, Global Communications
There’s local, there’s national and there’s social
Gap Inc. has a 43-year history, with iconic brands and a strong culture of giving in communities around the world. In the days of traditional media, it was enough to rely on loyal customers, passionate employees, and television commercials to tell the company’s stories. But, with increased use of social media platforms, rapid news cycles, and a hunger for 2-way conversations between customers and businesses, Gap Inc. has shifted gears. Bill Chandler is leading Gap Inc.’s communications team at a pivotal time. The company is growing around the globe with stores in the U.S., Europe, Canada, Asia, Middle East, Africa, Latin America, and Australia. Customers, stakeholders, and 134,000 global employees want to participate in the conversation about the unique culture in each brand – to the products and people behind them. They want to post comments on corporate and brand blogs. They want to share photos and style advice on Facebook pages. They want to receive exclusive deals and notes about the company on Twitter.
GAP Inc Bill Chandler, VP Global Communications and Public Affairs
Drive your company’s reputation through the good and bad: Handle vulnerability to reputational risks
Chubb Corporation, a 130 year old company, holds $50 billion in assets and generated $13 billion in revenues in 2010. The company is the 11th largest property and casualty insurer in the United States. A Fortune 200 company, Chubb is ranked as one of America’s 100 Most Trustworthy Companies. (2010) • The value of helping customers with pre-emptive action: Hear how Chubb engages customers in risk management – and the benefits it has for their reputation and relationships.
Chubb Corporation, Mark Schussel, Vice President, Corporate Communications.
Virgin Atlantic has carried around 58m passengers since 1984 and now employs over 9000 people worldwide. The company also recently announced the development of a world-first low carbon aviation fuel with just half the carbon footprint of the standard fossil fuel alternative. Learn how and why Virgin drive reputation through vulnerable situations
Virgin Atlantic Greg Dawson, Global Communications and Management Board
Hormel Foods Corporation is a multinational manufacturer and marketer of high-quality food and meat products globally. Their products have become among the best-known and trusted in the market. Including SPAM, Chi-Chi's, and Farmer John’s they are synonymous within the industry. Employing 19,500 people and having a number of industry affiliations, they represent a global business at the top of their game.
This Fortune 500 Company has been named amongst the 400 Best Big Companies List annually. In this session hear from Julie Craven, Vice President of Corporate Communications at Hormel, on how she manages the company’s reputational risks and supports the Hormel brand. She will share with you:
Hormel Foods Corporation, Julie Craven, Vice President, Corporate Communications
Recovery after crisis – how to restore a corporate identity
American International Group, Inc. (AIG) is a leading international insurance organization, serving customers in more than 130 countries. AIG companies serve commercial, institutional, and individual customers through one of the most extensive worldwide property-casualty networks of any insurer. In addition, AIG companies are leading providers of life insurance and retirement services in the United States. AIG is a multi- billion-dollar concern that employs more than 40,000 people worldwide. AIG has made substantial progress in refocusing business growth and profitability since the company faced extraordinary financial challenges in 2008.
AIG, Christina Pretto, Senior Vice President, Corporate Communications, and member of AIG’s Management Leadership Team.