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The key issues shaping the future of sustainable business

Communicate and Engage

Transparent, holistic communications is now more important than ever. Hear how you company can demonstrate leadership and purpose among key stakeholder groups

09:30 - 10:00
Purpose Keynote: How leading companies embrace purpose for a sustainable future

Today, society expects business to serve more than just shareholders and deliver more than just short-term profits. Business is expected to play a positive social role and serve a broad range of stakeholders, from employees and customers to communities and the environment. In many ways, this evolution is simply a return to the original role of business in society. Micael Johnstone and Adam Lowenstein of the EY Beacon Institute, EY’s global purpose strategy hub, will discuss the state of ‘purpose-driven business’ and share new findings from EY Beacon’s year-long research with Oxford Saïd Business School.

__company Adam Lowenstein Trends & Emerging Issues Analyst EY Beacon Institute

__company Micael Johnstone Global Markets and Purpose Strategy EY Beacon Institute

08:30 - 09:00
Demonstrate leadership and become a trusted voice on material issues

Companies can no longer stay silent on the key issues impacting society and environment. However, communicating on complex issues can be a challenge. How can communication teams communicate the key facts and issues in a coherent way?

Telefonica Geert Paemen Director for Sustainability and Non-Financial KPI’s Telefonica

Rubies in the Rubble Jenny Costa (nee Dawson) Founder Rubies in the Rubble

Sky Fiona Ball Group Head of Inspirational Business & Sky Ocean Rescue Sky

Moderator: Nokia Christine Diamente Head of Brand Nokia

08:30 - 09:00
Engaging customers and communities on your purpose vision

Communicating your impact-driven purpose and value proposition is critical – both to future success and inspiring customers and communities to tack action. Learn how to engage customers on key social and environmental impacts. Help and inspire them to be part of the solution

AstraZeneca Helen Seibel Associate Director, Global Community Investment AstraZeneca

Lloyds Banking Group Leigh Smyth Responsible Transformation Lead Lloyds Banking Group


ONE HUNDRED Emily Harrison Head of Asda Foundation Asda Foundation

Moderator: UKSIF Charlene Cranny Communications and Campaigns Director UKSIF

08:30 - 09:00
Educate the whole business on this positive impact-driven strategy

A change strategy focussed on delivering total positive impacts will affect all business functions. Hear successful engagement strategies that are convincing the Board and activating employees on the new transformational strategy

M&S Carmel McQuaid Head of Sustainable Business M&S

Tesco PLC David Page UK & ROI Communications Director Tesco Plc

HSBC Private Banking Sophie Haas Head of Sustainable Investment Offering HSBC Private Banking

Moderator: EarthWatch Institute Maria Pontes Corporate Programmes Lead EarthWatch Institute

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